Drop two URLs. PlayHero scores both across seven pillars in parallel and shows the per-pillar delta — which page is structurally readier to convert.
Compare scores both pages across seven pillars in parallel and shows the per-pillar delta — conversion readiness, not the outcome of an A/B test. We refuse to manufacture certainty the structure doesn't support. That's why the verdict has three honest states.
One page is structurally stronger across the pillars that move conversion — the largest gap and the fix list belong in the open.
The scores differ, but not by enough to bet a launch on. Name the one pillar where the difference is real — and stop there.
Identical structure scores identically — even when the copy changed. If the redesign didn't move readiness, we won't invent a winner.
Any two pages. Every conversion gap — side by side.