THE PROOF
Free
$0
Enough to prove the instrument is real. Deliberately not enough to run on.
- 1 site · 3 scans a month
- Human UX and Agent Readiness scores
- Full seven-pillar breakdown
No credit card. No trial clock.
Scored against every major AI engine
OpenAI
Claude
Gemini
Perplexity
Grok
The Shift
Your buyer sends an agent first.
Your buyer is still a person — they just don't show up first anymore. They send an AI agent ahead to research vendors and build a shortlist, and it reads your site the way machines do: fast, literal, no benefit of the doubt. Miss something it needed, and your buyer never learns you were an option.
You won't see it happen. There's no bounce rate for a deal you were never in the running for.
That's why PlayHero isn't a dashboard. It's a signal layer.
Your whole team, one platform
Pipeline, not page views.
Every finding comes priced in pipeline — so you walk into the room already knowing the number.
GROWTH / PRODUCT
See which UX and agent gaps are capping conversion — ranked by pipeline, not severity.
TRACK
Heroboard scores
REVIEW
Conversion signals
DECIDE
From your dashboard
SHIP
Your next experiment
WEBDEV / ENGINEER
Every finding ships as a scoped, code-level fix. No interpretation required. Loop in your engineer and they can ship the change directly.
COLLABORATOR · Closes items faster
SEO / AI CONSULTANT
UX and agent-visibility health in every client report. Add conversion signal data alongside search visibility for a fuller picture of performance.
ANALYST · Client-ready reporting
AGENCY / VENDOR
Your agency gets the credit. PlayHero stays invisible. Share findings under your brand — the scanning runs in the background.
PARTNER · Builds their own account
Share once — engineer, analyst, and agency each get their own lane. Every fix resolves faster.How team collaboration works →
Pay per site. Not per seat.
Start free. Brand is $24 / site / month, 1 to 5 sites. Six or more is Agency.
MOST POPULAR
YOUR OWN SITE
Brand
$24/ site / month1 to 5 sites · no minimum$240 / site / year — Pay annually and get two months free
You own one property and you need to be told the moment it changes.
- MONITORING · 1 to 5 sites · no minimum · Daily scans · Every finding, not a top three · Alerts by email and Slack
- THE RECORD · Score history and visual diffs · Rallyboard: approve, dismiss, defer — permanent audit trail · Resolution Briefs included · Unlimited teammates
No card required. Cancel anytime.
YOUR CLIENTS' SITES
Agency
$24/ site / month9-site minimum · $216 / month
You are accountable for sites you do not own — and you bill for them.
- Everything in Brand, across every client
- PORTFOLIO · $216/mo floor · no ceiling, no bands · Portfolio view — clients ranked by what needs attention · Separate client workspaces and access
- CLIENT-FACING · Resale rights — bill your clients at your own price
Above 250 sites, we'll quote you