Your website now has two audiences — most B2B sites were built for one.
The web is shifting. AI agents are already browsing, researching, and evaluating vendors on behalf of buyers. Whether your site converts those agents — and the humans who sent them — is the new performance question. PlayHero (formerly PlayGTM) was built to answer it.
SEO and CRO worked when humans did the browsing.
For 25 years, B2B websites were built for humans who click, scroll, and book demos. That era is not ending — it is expanding. AI agents are now the web's second user: researching vendors, comparing pricing, evaluating trust signals, and surfacing recommendations to the humans who make decisions.
The optimization frameworks built for human users — SEO, CRO, A/B testing — remain necessary. But they were not designed to serve an agent that never scrolls, never reads a hero section, and decides in milliseconds whether your page is usable.
The new requirement is serving both simultaneously. A page that converts human visitors but fails AI readability checks gets skipped in agentic workflows. A page optimized for LLM citation but riddled with conversion friction loses the human it finally reaches.
PlayHero monitors both dimensions — the human UX signals that drive pipeline, and the structural signals that determine whether AI systems can read, cite, and recommend your site with confidence.
One system. Two audiences. Continuous signal.
PlayHero runs four agents across your web experience — surfacing conversion friction for human visitors and structural failures that block AI systems, before either costs you pipeline.
Watches CTA placement, hierarchy, contrast, form friction, and trust signals that drive human conversion. Surfaces regressions before visitors churn. High-confidence signals only — no noise.
Catches conversion and CTR drift before it becomes a trend. Monitors whether your page continues to perform what it was built to perform — for both human engagement and AI re-evaluation cycles.
Enforces LCP, INP, and CLS budgets per route. Slow pages don't just frustrate human visitors — AI crawlers skip content that takes too long to fetch. LCP under 2s is now a dual requirement.
Monitors how your site appears to AI systems now embedded in your buyers' research workflow.
Four agents, deeply tuned. One bad card destroys the monitoring habit.
Scan → Signal → Decision → Approval.
Nothing executes without a human in the loop. Everything is logged.
PlayHero crawls your URLs and runs all four agents across every page in your monitoring scope.
Findings become Rallycards — each with agent attribution, confidence score, and estimated pipeline impact.
Every Rallycard routes to a human for approval. Nothing auto-executes. The Heroboard is your decision log.
Approved cards generate Resolution Briefs with exact fix instructions. Your team ships. The record is permanent.
Five things we won't compromise on.
Your funnel is leaking
somewhere.
Find out where — for both the humans and the agents visiting your site.
Scan your site free→Free. No login. No credit card.