Seven Pillars, One Score
Each pillar is weighted by its GTM impact. Load Intelligence and CTA Clarity issues penalise revenue harder than Conversion Friction — so the overall score reflects real buyer journey risk, not surface aesthetics.
Back to WebUX
Sample UX Report
See how PlayHero scores your GTM pages across seven pillars — and turns every gap into a prioritized Rallycard your team can act on.
UX Score Overview
UX Score Overview
Compare your sample scores to anonymised benchmarks across all seven pillars.
UX Score 48/100
Score Breakdown
Core Web Vitals
Load Intelligence
50/100
LCP exceeds the 2.5s conversion threshold. Image and script optimisation required. Every second above 2.5s reduces conversion probability by ~7%.
~ Benchmark: 75/100
Value proposition legibility
Content Clarity
55/100
Your core offer and target audience should be identifiable within the first viewport. Clarity gaps here raise bounce rate before the buyer reaches your CTA.
~ Benchmark: 68/100
First visual scan
Signal Hierarchy
30/100
Users scan before they read. Validates heading tag sequence, nesting structure, and whether the page communicates what matters in what order.
~ Benchmark: 72/100
Buyer journey resistance
Conversion Friction
72/100
Primary nav is clear but depth beyond two levels may increase bounce. Validates form field count, nav depth, ARIA labelling, and contrast ratios.
~ Benchmark: 70/100
Copy density & comprehension
Messaging Clarity
12/100
Body copy density is high. Increase line-height and shorten paragraphs. Dense copy signals effort before a word is read — buyers skim before they commit.
~ Benchmark: 68/100
Conversion action prominence
CTA Clarity
80/100
Strong CTA placement. Test contrasting button colours to push conversion further. Validates above-fold presence and button contrast ratio.
~ Benchmark: 65/100
AI crawler discoverability
Agent Visibility
38/100
No llms.txt detected. AI crawlers cannot confirm your product's scope or pricing. Without structured signals, your site is invisible to AI-mediated buying research.
~ Benchmark: 55/100
How PlayHero Scores Your Site
Benchmarked Against Your Peers
Every score is compared to anonymised benchmarks from 10,000+ B2B SaaS scans in the same revenue range. A 72 in Conversion Friction is above benchmark. A 38 in Agent Visibility is a critical gap for 2026.
Scores Become Actions
Gaps don't stay on a dashboard. Each pillar below benchmark auto-generates a Rallycard — a prioritised, agent-attributed fix your team can claim, test, and ship.
Example Heroboard Actions
When you run a real PlayHero scan, Heroboard turns your scores into AI-generated experiments and fixes, attributed to the agent that found them.
Ready to score your site?
Run a free PlayHero scan to get a full 7-pillar health report with prioritised fixes.
UX Score FAQs
A quick guide to how WebUX.ai calculates your scores and what to do next.
PlayHero — sample report for illustration.